Rita Ora Reps The UK On The Covers Of Complex Magazine! (Photos)

July 24, 2012Gossipwelove

21 year-old British singer, Rita Ora reps the United Kingdom on the Covers of Complex Magazine's, new 2012 August/September issue.

After revealing their G.O.O.D. Music flavored cover yesterday, Complex delivers the second cover (on the flipside of the mag) which features the singer. More details below...............

The Roc Nation artist was once seen as just a Rihanna lookalike, but slowly made a strong impression in the game. And contrary to what you may have thought, she was never trippin' off the comparisons to Rih Rih, who is also managed by Roc Nation.

"Rita is the kind of artist who's going to win by just being herself,” says Tyran “Ty-Ty” Smith, a partner in Roc Nation. The hard part, he says, is simply establishing her identity. “When Rihanna came out we heard the Beyoncé comparisons. People jump to that when it's someone they don't know. Like, ‘Oh, that's that girl who wants to be Beyoncé.' Now they're saying the same thing about Rita, that she's the new Rihanna. She just has to show them who she is and she will be fine.”

But Rita doesn't mind the Rih comparisons:

“I admire Rihanna,” she says. “She works her A$ off. She hasn't had a break and she has given people hit after hit after hit. That work ethic and discipline is hardcore. That's the kind of Isht that I want to do. That I will do.”