This feud could be a about publicity or it's a feud that was long overdue!

"Basketball Wives: Miami" reality star Evelyn Lozada is currently accusing her ex-husband Chad Ochocinco of being a dead beat dad, wife beater and a sex addict (something we all knew about since the two was being so flirty--like they were about to make a sex-tape-- in-front of a full on camera crew).

Here's what Chad (who started the heated argument on Twitter) had to say while blasting Evelyn's PR reps:

"F-ck you and your PR campaign to keep them 15 minutes alive… she better hope that YMCMB d-ck keep her straight 4 life.

Since you want to open up a can let’s air out the dirty laundry of the oh so saved and righteous when it’s convenient!!!!!

Let’s talks about the late night text messages and sneaking around she was doing while we together smashing CERTAIN people!!

He then added:

Evelyn then responded with:

"U r so busy going on a rant about other people. How about u talk about your self? U have a child in Liberty City that u do not take care of, u have a sex addiction and was ABUSIVE to other women before U met my mother. That’s what u call a BITCH – and bitches such as yourself should rot.. In hell!"