Beyonce Dazzles In Blue For New York PULSE Fragrance Launch Beyonce Dazzles In Blue For New York PULSE Fragrance Launch September 22, 2011Gossipwelove Beyonce showed off her new Pulse fragrance in NYC Wednesday night in the Penthouse of the Dream Hotel. She rocked a blue sequin mini dress over her growing baby bump to match her blue fragrance bottle during the private party.