Beyonce and Mama Tina Launch House of Deréon At Selfridges Beyonce & Mama Tina Launch House of Deréon At Selfridges! [Photos] September 18, 2011Gossipwelove The Knowles and their House of Deréon empire have officially expanded into London. Beyonce & Tina Knowles have brought their mother-daughter act across the pond. And they had the official launch last night at Selfridges with a runway show--as it is London Fashion Week.