Ricky Wilson is fancied by Ladbrokes to get off to a strong start when UK "The Voice" returns to our screens.
The Voice U.K. in its first season beat Simon Cowell's Britain's Got Talent several weeks in a row, but lost momentum in its second season, forcing producers to calls for new coaches, hosts and format tweaks.
Following the announcement that the Kaiser Chief's star is to complete next year's judging panel on the hit talent show, the bookies are anticipating he will make an instant impact, which has seen him chalked up as the 3/1 second favorite to be 2014's winning mentor.
Fellow newbie Kylie Minogue is the red-hot favorite with odds of 5/2, but despite leading inaugural winner Leanne Mitchell to victory, Sir Tom Jones is left to battle it out with Will.i.am as the 4/1 outsiders.
Jessica Bridge of Ladbrokes said: "Ricky's not shy of an opinion or two and we're expecting him to spice up The Voice. Kylie's a certainty to be fighting off the contestants which easily secures her position as favorite."
Ladbrokes latest betting
Wining mentor of The Voice UK 2014
Kylie Minogue 5/2
Ricky Wilson 3/1
Sir Tom Jones 4/1
Will.i.am 4/1
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