In an interview about the new network Diddy said:
The new TV network will be available in July through Comcast and is “the first channel created entirely from the ground up in this new era of social media,” said the Bad Boy Records CEO.
“We’re building this platform for artist to reach an extraordinary number of people in a completely different way,” said the rapper-entrepreneur. The network will feature art, music, fashion, culture, and film for the African American demographic.
