Rob Kardashian CLEANS UP Twitter & Instagram Accounts After Rita Ora Professes Her Love For Boyfriend Calvin Harris in Elle Magazine

April 03, 2014GWL Staff

Late Wednesday night, reality star Rob Kardarshian did a massive sweep of his social media accounts after posting an alarming message a day before saying, "April fools prank: replace all the sugar in your house with cocaine."

After realizing that fans did not find the tweet amusing, Rob then tweeted a cryptic message that reads, "No one will ever understand how much it hurts," he wrote last night.

Us Magazine reports, the tweet came shortly after his ex-girlfriend Rita Ora made headlines gushing about her romance with DJ Calvin Harris in the Spring issue of Elle U.K. -- telling the magazine that she'd never been in love before Harris.

DID YOU KNOW? (The singer and Kardashian had an ugly split in 2012, after he accused her of cheating on him with 20 other men via Twitter.) FULL SCOOP HERE

Shortly after, Rob took to his Twitter and Instagram accounts to delete his photos and Tweets, leaving just one post saying; "Mi Familia is home! YEEE!!" referring to the Kardashian clan arriving home from their exotic trip to Thailand, where they also shot scenes for "Keeping Up With The Kardashians."

Still trying to stay under the media radar and away from the E! cameras, the 27-year-old reality star did not join his famous family for that excursion due to his weight loss battle and depression mood swings.