According to Moore, Paris Hilton -- on screen, on the red carpet and in the police blotter -- were once impossible to escape. It got so bad that some publicationsinstituted a Paris Hilton reporting ban. But for the past couple of years, it seems, the once-ubiquitous starlet has all but disappeared. Love her or hate her, there's no denying that Hilton is a shrewd self-promoter and brand marketer. Some say she transformed celebrity more than any other modern-day star.
