Now, there's an argument to be made that the ad is over the line, using Earl Woods' words in a way that he obviously didn't have approval over. On the other hand, this ad was made with Tiger's consent and participation. And really, who better to pass judgment on Tiger than Earl?
Nike, of course, has a history with provocative Woods ads; they crafted the classic "Hello World" and "I am Tiger Woods" spots. And they're one of the few companies to stick with him through his recent troubles. So it's appropriate that they'd be the ones to set about shaping his new public commercial image. Clearly, they're not taking the safe, conservative route.