Kristen stated: “Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga," Kristen said. "It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”

“Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character.

In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”