As you would imagine, the campaign is being launched in a fairly low-key manner with a performance of Give Me All Your Luvin' during this weekend's Super Bowl in front of a global audience of one billion. Madonna has just unveiled the tracklist for her 12th studio album, MDNA, and now she’s back with a new video for her first single, the Nicki Minaj and M.I.A.-featuring, “Give Me All Your Luvin’”. In typical Madonna fashion, her latest video sticks to a theme – naturally, she’s going with football.
