"the launch of www.FORTRAYVON.org and its #ForTrayvon social media campaign was spearheaded by I AM READY Foundation founder Jason Lee to directly benefit The Trayvon Martin Foundation to assist in creating awareness of how violent crimes impact families of the victims and provide much-needed support for those families."

Lee then adds:

"I launched my foundation to create programs that would address the issues that seemed to constantly plague my community. After my brother's murder, ending senseless violence was at the top of the list. As a witness of his murder and a victim of gun violence myself, I understand implicitly the pain that is felt daily by families and communities like Trayvon Martin's."

"During the Zimmerman trial, the Trayvon Martin “I Am Peace” T-shirt was created to honor the memory of the slain 17 year old. Longtime Trayvon Martin advocate Jamie Foxx wore the t-shirt to the 2013 BET Awards, later saying, “Trayvon will live in our hearts forever. We will make sure that he did not die in vain.” 

The campaign aims to inspire a nationwide call for peace and justice via grassroots community involvement and social entrepreneurship. “The Trayvon Martin Foundation has been supportive of the I AM READY Foundation’s efforts from day one,” Lee says. “Trayvon Martin’s life and death…through this campaign will continue the conversation on how we intend to inspire change through culture.”